Tag: Seattle

What does all this have to do with Surfing?

Teahupoo, Papeete, Tahiti
Teahupoo, Papeete, Tahiti (Photo credit: Wikipedia)
Looking back on 2012, I was remembering what excited me about it and realized that I kept getting stuck on being stoked. To those that don’t know the meaning of the word “stoked”, it is simply to be intensely enthusiastic, engaged, and exhilarated about something. In my small circle of Northwest surfer friends, this feeling is the essence of being alive.

What does all this have to do with marketing, technology, or business? If you are not stoked about what you are doing then you need to make a change. Plus, it gives me the opportunity test out some surfing lingo:

Here’s what I was stoked about in 2012, and will be glad to do in 2013:

  • Catch every wave:  You can just paddle out there and wait for the perfect wave. But my recommendation is that you paddle hard and ride as many as you can. I did that in 2012 and will continue to do it in 2013. From a business perspective this means looking at every opportunity not for what they are at that moment, but for the promise of them evolving into something amazing.
  • Ride to shore: You can always kick over, but I like riding to shore, seeing my family, and paddling back with the full panorama of the ocean in front of me.  In other words, keep sight of what is most important to you and see the big picture.
  • Duck dive: Sometimes you need to go through waves rather than paddling over them. Duck diving is the way that surfers dive under an oncoming wave as they paddle out. This tactic allows you to maintain the progress made by paddling out by not being washed backwards by the wave. Same thing applies to business. Sometimes you have to go through obstacles rather than going around them in order to maintain your trajectory.
  • Paddle out: This is just something you have to do not just in surfing, but in life as well. Don’t stay on the sideline, jump in, take a risk, and enjoy the ride.

Yes, I know it is late January, but I genuinely thought about what I need to do. What are you going to do? Surf, or stay on the beach?

Of Tales and Cocktails

It’s hard to believe that the last time I hosted Dot Tales & Cocktails was 11 years ago. The event was part of Seattle’s high-tech “schmooze” circuit, as Manny Frishberg described it in his Seattle Weekly article, “Cash and Cocktails”. The point of this reflection is that short of having an online social network, we were making connections through events, mailing lists, websites, and one on one introductions.

You were vetted and validated as an individual microbrand by your business contacts and friends. And you worked hard to maintain those relationships. A great many of us leveraged these events to raise money, make business contacts, start companies, and sell them, too. At the same time, we transitioned from our twenties to our thirties and started to shift to larger companies that needed entrepreneurial approaches to getting things done. In that moment a lot of us (including me) left those connections behind and our microbrand was integrated into larger ones.

Here are the lessons I’ve learned:

  • Curate your relationships – Nurture the ones that help you move forward collectively and be available to those that might only be one-sided.
  • You will be surprised – Sometimes it is the people on the periphery that come through. Let yourself be surprised. You’ve made impressions on people you had no expectations of.
  • It’s hard work to build your brand – You have to work at it. Meet people in real life, have that phone call, go for coffee, take the lunch meeting. You can only go so far online. Learn to appreciate the face-to-face and try to provide value in your interactions.
  • Return the favor – Always, no matter how small.
  • Be available – There are a couple of people I know who think being mysterious adds to their persona. In reality, unless you are a celebrity, this approach does not work, and may put people off.

One last point, you never know who you will reconnect with. If I had not started Dot Tales & Cocktails I would have never reconnect with @dianego …although she never attended one of my events.

Over the next series of post I am planning to interview friends, business leaders, and entrepreneurs who I believe have done a great job building their microbrand.

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