Having a good approach to social marketing in your business means going beyond just posting tweets, pins, pictures, videos, and updates. Our good friend Ted Rubin (@TedRubin) embodies going beyond with his Return on Relationship approach, #RonR, which is about building sustained relationships with consumers, peers, and others in your social graph. A good pivot from that concept to drive continued engagement and relationship is what @dianego and I (@Khodyg) are calling Yours, Mine, and Ours–#ymo. While it may seem obvious, it’s critical to be mindful about the approach your business takes to social so that you can capitalize on the power of social now and in the future.
Here are some ideas Diane and I will explore in upcoming posts:
Understanding how to encourage and teach individuals in your organization to represent their expertise and areas of interest around your business for better customer perception and engagement
Striking a balance between using your social platforms for customers and prospects to keep them informed, engage them at the business level, and engage them as individuals
Extending the basics of good marketing practices to your non-marketer employees to help them be good stewards of your brand and messages without taking away their credibility and authenticity as individuals.