Targeting Cheese

We love cheeseWe have a tendency to do some quick shopping at the local QFC  near my wife’s office before we head home. We also shop at the QFC near our home and always use the club card.  But these guys are soo good that they recognize @dianego ‘s love for cheesse overcomes the fact that we did not live in the geotargeted area.

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Hyper Local

I was pleasantly surprised today when I got to the mailbox and found that our University of Washington season tickets had arrived. Besides the season tickets there’s always a coffee card preloaded with $5 from Starbucks. What struck me about the card this year was that they made the connection to a traditional pre-game trek to the U Village store for coffee…the reason this year is special is due to the fact that the games are being played at Century Link Field while Husky Stadium is being renovated. Starbucks messaged that we should head to the store near HQ. Way to make the local connection.



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