We all need to do a little digital spring cleaning. In fact, this blog post could be considered “digital littering” at some point. But let’s quickly explore the idea that every piece of digital content needs to have a “best by” date. We work in a business that iterates at a rapid pace and today’s thoughtful, timely, and useful content doesn’t last forever. Here are some things to consider:
- Don’t just leave web pages and videos to languish in digital purgatory. Take them down.
- A PDF produced more than 18 months is probably past its “best by” date. Either take it down or rework it. Look at the content and see if you can recycle it.
- “I might need the content” you say. It does not need to be on display for the world to see…archive it.
- “Everybody does it”. In real life and in the digital world, that is not an excuse. In fact, provide timely up to date content. It is everyone’s responsibility to delight the customer.
Take an honest look at what you have out in the digital ether. Is everything still relevant? To make things easier for yourself, adopt an approach where you assign a virtual “best by” date to different types of content (X for web, Y for PDFs, Z for Videos, etc). You might even end up increasing the frequency of return visits from your customers.
Of course, iterative content like blogs are an exception to this approach. Here you want to build on the foundation that your previous posts provide.